(Duration: 4 Months)
Introduction
Digital marketing is essential in the current day’s business. We are living in the time where everyone wants to access the services and facilities at their convenient times as online interactions have transformed the lifestyles of millions of people across the world.
The Advanced Diploma in Digital Marketing (ADDM) training syllabus in Andheri West is designed and developed keeping in mind the latest trends in the global digital industry. This Course covers all the keys aspects of Digital Marketing.
Career Opportunities: Digital Marketing Manager, Search Engine Optimizer, Social Media Marketing Expert, Content Marketing Manager, Copywriter, Search Engine marketer, Inbound Marketing Manager, Conversion Rate Optimizer. Faculty, Work as a Freelancer.
Key Highlights
- Live projects
- Placement assistance
- Lifetime Support
- Google Certification
- 5 Certificates
Certificate Course in Search Engine Optimization
On-Page Optimization
- Introduction
- Keywords research
- Website Analysis
- Competitor’s website analysis
- Google algorithms
- Meta tag
- Optimization titles and Meta description
- Image optimization
- Content optimization
- Event tracking
- Google rich snippets
- Header tag optimizatio
- Google analytic
- Google webmaster tool
- Xml sitemap creation
- Importance of robots.txt
- Website submission to google,
- Bing and yahoo
- Duplicate content checking
- Business address verification on google – Google maps
Off-Page Optimization
- Introduction
- Directories
- submission
- Blogging
- Forum posting and
- online discussion
- Press release
- submission
- Social bookmarking
- Link exchange
- Link baiting
- Article submission
- Photo sharing
Google Webmaster Tool
- Introduction
- Verifying website
- Checking errors of website
- Sitemap.xml submission
- Google indexing status
- Titles and Meta description checking
Certificate Course in Social Media Marketing
Social Media Marketing
- Definition of Social media
- How social media influence audience
Integration social media to your website - How to choose right social media for your brand?
Facebook & Instagram
- Creating Facebook business page
- How to promote Facebook business page
- How to advertise on Facebook
- Various types of campaign
- Facebook pixel
- Facebook reporting
- Creating LinkedIn business page
- Advertise on LinkedIn
- Using LinkedIn for business
- Creating twitter business page
- Advertise on twitter
- Using twitter for business
YouTube
- Creating YouTube brand account
- Creating YouTube channel
- Promote videos
- Pinterest for business
- Marketing on Pinterest
- Creating board on Pinterest/Rich pins
Email Marketing
- Introduction to Email Marketing
- Different platforms of Email Marketing
- Creating of list,
Layout and templates - Creating different types of forms, Reports
Certificate Course in Search Engine Marketing
Search Ad
- How to create search ad
- Types of bidding
- Keyword research
- Keyword match types
- Ad extension
Display AD
- How to create display ad
- Display ad format
- Conversion tracking
- Remarketing ad Placement
- Display planner tool
Shopping Ad
- What is shopping Ads?
- Where do they appear on google?
- Google merchant center account
- Link account to website
- Product feed
- Fetch product list
Universal App Campaign
- How to promote mobile app?
- Mobile ad campaign
- Mobile Specific bidding
- Targeting strategy
Video AD
- Ad format
- Campaign creation
Google Analytics
- Introduction
- Creating Account
- Adding GA code for tracking
- Monitoring Visits
- Tracking Events
- Conversion Checking
- Overview of website traffic
- Overview of page views
Certificate Course in Online Website & Blog Creation
Marketplace selling
- Introduction to marketplace selling
- Getting start with marketplaces
- Registering on market place
- Panel overview
Affiliate Marketing
- Definition
- Purpose
- Where and why is Affiliate Marketing?
- Amazon Affiliate
- Marketing program
Google AdSense
- Definition
- How to earn money via Blog/Website
- Register blog/website to AdSense
- How to earn money via YouTube channel
- YouTube channel monetization
Landing Page
- Creation Importance of Landing page
- Landing page creation techniques
- Use call to action/conversion button
Content Marketing
- Definition
- Identifying & creating good content
- Popular content types
- Rules & advantages of content Marketing
Website & Blog Creation
- Introduction about website
- How to buy domain & hosting
- Types of websites
- How to use themes & plugins
- Blogging website
- Blog creation
E-Commerce Website Creation
- Getting started with E-Commerce
- Selling product with Woo commerce
- Setting up Saas store
