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Advance Diploma in Digital Marketing – (ADDM)

Diploma in Digital Marketing

Table of Contents


Digital marketing is essential in the current day’s business. We are living in the time where everyone wants to access the services and facilities at their convenient times as online interactions have transformed the lifestyles of millions of people across the world.

The Advanced Diploma in Digital Marketing (ADDM) training syllabus in Andheri West is designed and developed keeping in mind the latest trends in the global digital industry. This Course covers all the keys aspects of Digital Marketing.

Career Opportunities: Digital Marketing Manager, Search Engine Optimizer, Social Media Marketing Expert, Content Marketing Manager, Copywriter, Search Engine marketer, Inbound Marketing Manager, Conversion Rate Optimizer. Faculty, Work as a Freelancer.

  • Live projects
  • Placement assistance
  • Lifetime Support
  • Google Certification
  • 5 Certificates
  • Introduction
  • Keywords research
  • Website Analysis
  • Competitor’s website analysis
  • Google algorithms
  • Meta tag
  • Optimization titles and Meta description
  • Image optimization
  • Content optimization
  • Event tracking
  • Google rich snippets
  • Header tag optimizatio
  • Google analytic
  • Google webmaster tool
  • Xml sitemap creation
  • Importance of robots.txt
  • Website submission to google,
  • Bing and yahoo
  • Duplicate content checking
  • Business address verification on google – Google maps
  • Introduction
  • Directories
  • submission
  • Blogging
  • Forum posting and
  • online discussion
  • Press release
  • submission
  • Social bookmarking
  • Link exchange
  • Link baiting
  • Article submission
  • Photo sharing
  • Introduction
  • Verifying website
  • Checking errors of website
  • Sitemap.xml submission
  • Google indexing status
  • Titles and Meta description checking
  • Definition of Social media
  • How social media influence audience
    Integration social media to your website
  • How to choose right social media for your brand?
  • Creating Facebook business page
  • How to promote Facebook business page
  • How to advertise on Facebook
  • Various types of campaign
  • Facebook pixel
  • Facebook reporting
  • Creating LinkedIn business page
  • Advertise on LinkedIn
  • Using LinkedIn for business
  • Creating twitter business page
  • Advertise on twitter
  • Using twitter for business
  • Creating YouTube brand account
  • Creating YouTube channel
  • Promote videos
  • Pinterest for business
  • Marketing on Pinterest
  • Creating board on Pinterest/Rich pins
  • Introduction to Email Marketing
  • Different platforms of Email Marketing
  • Creating of list,
    Layout and templates
  • Creating different types of forms, Reports
  • How to create search ad
  • Types of bidding
  • Keyword research
  • Keyword match types
  • Ad extension
  • How to create display ad
  • Display ad format
  • Conversion tracking
  • Remarketing ad Placement
  • Display planner tool
  • What is shopping Ads?
  • Where do they appear on google?
  • Google merchant center account
  • Link account to website
  • Product feed
  • Fetch product list
  • How to promote mobile app?
  • Mobile ad campaign
  • Mobile Specific bidding
  • Targeting strategy
  • Ad format
  • Campaign creation
  • Introduction
  • Creating Account
  • Adding GA code for tracking
  • Monitoring Visits
  • Tracking Events
  • Conversion Checking
  • Overview of website traffic
  • Overview of page views
  • Introduction to marketplace selling
  • Getting start with marketplaces
  • Registering on market place
  • Panel overview
  • Definition
  • Purpose
  • Where and why is Affiliate Marketing?
  • Amazon Affiliate
  • Marketing program
  • Definition
  • How to earn money via Blog/Website
  • Register blog/website to AdSense
  • How to earn money via YouTube channel
  • YouTube channel monetization
  • Creation Importance of Landing page
  • Landing page creation techniques
  • Use call to action/conversion button
  • Definition
  • Identifying & creating good content
  • Popular content types
  • Rules & advantages of content Marketing
  • Introduction about website
  • How to buy domain & hosting
  • Types of websites
  • How to use themes & plugins
  • Blogging website
  • Blog creation
  • Getting started with E-Commerce
  • Selling product with Woo commerce
  • Setting up Saas store

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